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Mission Statement

The Name, Image, and Likeness (NIL) department at USD Athletics is dedicated to empowering student-athletes by providing education, resources, and guidance to navigate the evolving landscape of NIL opportunities. We aim to help scholar-athletes maximize their personal brand, ensuring they make informed decisions while maintaining integrity and balancing their academic and athletic commitments. Through strategic partnerships, mentorship, and compliance support, we prepare our student-athletes for success in the NIL space and beyond.

USD NIL Staff:

Lauren Kirby

Director of Name, Image, and Likeness (NIL)

laurenkirby@sandiego.edu