SAN DIEGO — University of San Diego Athletics has officially launched SanDiegoNIL.com, a comprehensive digital hub dedicated to Name, Image, and Likeness (NIL) education, opportunities, and engagement. The site serves as a centralized resource for student-athletes, businesses, donors, and fans looking to better understand or actively participate in NIL activity related to USD Athletics.

"Our NIL hub brings everything under one roof," said Lauren Kirby, USD's Director of NIL. "It's a resource built to educate, connect, and support — whether you're a student-athlete exploring opportunities, a parent with questions, or a business looking to get involved. It reflects our commitment to making NIL at USD both approachable and impactful."

Following recent shifts in NIL legislation, including  pending updates related to the House v. NCAA ruling, USD Athletics' NIL hub equips the USD community with the tools and knowledge to navigate this evolving landscape. From education to compliance, success stories to sponsor directories, the platform is a key step forward in the department's ongoing commitment to empowering student-athletes both on and off the field.

"College athletics is evolving fast — and we're not sitting back and watching it happen. We're building the infrastructure to support our student-athletes in meaningful, sustainable ways," said Kimya Massey, USD Associate Vice President and Executive Director of Athletics. "This USD-specific NIL resource is a reflection of that approach. It's a tool for clarity, education, and connection in a time when those things are more important than ever. We're leaning into this new era with intention — and making sure USD is not only keeping pace, but leading with purpose."

What You'll Find on SanDiegoNIL.com
Designed to serve a wide range of users, SanDiegoNIL.com includes:

• About NIL – An overview of Name, Image, and Likeness rights and recent updates tied to the House v. NCAA ruling.
• Student-Athlete Hub – Tools and resources for student-athletes to navigate NIL, including educational sessions, platform access, and compliance checklists.
• Business & Sponsor Hub – A guide for companies and brands looking to engage with Torero athletes.
• Donor & Booster Hub – Information on contributing through NIL or revenue share, and how the Olé Foundation continues to play a role in student-athlete support.
• NIL News & Events – Workshops and programs include collaborations with INFLCR, Wasserman, and the Knauss School of Business.
• Support & Contact – Points of contact for student-athletes, businesses, and community members looking to learn more or get involved.

To explore opportunities or learn more, visit www.SanDiegoNIL.com.